B R A N D I N G R E C I P E
A Branding Consultancy House for versatile start-ups & SMEs.
Genève | NYC | Dubai
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B E Y O N D T H E F I V E S E N S E S
© Branding Recipe
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W H Y B R A N D I N G ?
© Simon Sinek | © TED
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F O U R P H A S E S
© Branding Recipe
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P H A S E I. G R O O M I N G
This phase will walk you through
what Branding & Brand Management are, and how those will be applied.
Step I
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Definition of Branding and Brand Management
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Difference among PR, Marketing and Branding
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Difference between Branding and Operation
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Relationship between Branding and Operation
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Storytelling and Branding
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Localization and internalization of brands
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Importance of consumer perception & behavior in Branding
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Tools for Marketing and Branding strategy
Step II
Brand Equity
Branding Architecture
Building an image of Corporate Social Responsibility
Branding and Ethics
Internet and Social Media Branding
Graphic design in Branding
Written and Visual contents for Storytelling
Case studies
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P H A S E II. B R A N D I N G
Private Consulting Sessions covering Review, Planning, Execution and Repeat.
Review
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Past & Current Business Plan & Financial Report Review
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Investor Relations
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Organization Structure
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Market Intelligence
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Competitors
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USP (Unique Selling Points)
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Price Comparison
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Review of Mission and Vision
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CEO & Entrepreneur's own Storytelling
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Business & Marketing Strategies
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Review of Operations
Application
Brand Foundation: Purpose, Mission & Vision, Core Value and Stories
Brand Strategies: Persona, Attributes, Tone of Voice, Core Message, Positioning, Competitor Overview, Brand Differentiator, Ideal Client Persona, Client Needs & Wants, Content Strategy
Brand Identity: Name, Mood Board, Design Direction, Logo Design, Alternative Logos & Marks, Color Palettes, Brand Typefaces, Imagery Guidelines, Brand Style Guide
Time & Space Management & Execution: Purchasing Plan & Execution, Production Plan & Execution, Quality Check, Management & Review
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P H A S E III.
B R A N D M A N A G E M E N T
Private Consulting Sessions covering Review, Planning, Execution and Repeat.
Review | Continued from Phase II
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Past & Current Business Plan & Financial Report Review
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Investor Relations
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Organization Structure
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Market Intelligence
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Competitors
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USP (Unique Selling Points)
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Price Comparison
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Review of Mission and Vision
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CEO & Entrepreneur's own Storytelling
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Business & Marketing Strategies
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Review of Operations
Application
Yearly, Quarterly, Monthly, Weekly and Daily decision-making and approval process
Employee Relations & Recruitment | HR
Operational Templates (Internal & External / Online & Offline) - Making, Approval & Review
Marketing Templates (Internal & External / Online & Offline) - Making, Approval & Review
Business Strategies & Plan
Investor Strategies, Action Plan, Material Preparation & Presentation
Marketing Strategies & Plan
Design Thinking | Innovation
Action & Focus Plans
Management Team Training | Material Preparation & Execution
Operations Team Training | Material Preparation & Execution
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P H A S E IV.
E X T R A ( O P T I O N A L )
There is some common ground found in Four Pillars of Destiny (Saju | Bazi), Qi Men Dun Jia, Astrology, Tarot, Energy Therapy, Feng Shui, Electional Astrology, Meditation, Reiki, Palmistry, Physiognomy, Ayurveda, Oriental Medicine, Alternative Medicine, Acupuncture, Aromatherapy, The Art of War, Ayahuasca, Yoga, Hypnotherapy, Psychology, Law of Attraction, Myers-Briggs Type Indicator, Personality Studies & many different religions.
Ancient wisdom learned from those can reveal an illuminating blueprint and road map for our business, health, relationships and life. These classes will show how it can help us utilize divine timing to our advantage and how it can empower us to take charge of our life.
Basic | 6 hours
Basic learning on ancient wisdom
Common ground in Asian and Western methods
Read different charts including your own.
Download and utilize different Apps
4 pillars & 8 characters and the hidden parts
10-year cycle
Sexagenary cycle | years, months, days & hours
Yin and Yang
Time and Space
5 Elements - wood, fire, earth, metal & water | 木火土金水
5 Phases and its different applications in our lives - 4 seasons, 4 directions etc.
Advanced | 6 hours
Understand and compare different charts
10 Heavenly (Celestial) Stems | 甲乙丙丁戊己庚辛壬癸 （jiǎ, yǐ, bǐng, dīng, wù, jǐ, gēng, xīn, rén, guǐ）
12 Earthly (Terrestrial) Branches | 子丑寅卯辰巳午未申酉戌亥（zǐ, chǒu, yín, mǎo, chén, sì, wǔ, wèi, shēn, yǒu, xū, hài)
60-year calendrical cycle
Cycle of 60 days
10 gods | FR (Friends), RW (Rob Wealth), EG (Eating God), HO (Hurting Officer), DW (Direct Wealth), IW (Indirect Wealth), DO (Direct Officer), 7K (Seven Killing), DR (Director Resource), IR (Indirect Resource)
Schedule our first meeting.