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Branding Recipe

A Branding Consultancy House for versatile start-ups & SMEs.

Genève  |  NYC  |  Dubai

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OFficial Brochure

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BEyond the Five Senses

© Branding Recipe

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Why Branding?

© Simon Sinek  |   © TED

Grooming

Branding


Brand
Management

Extra

(Optional)

 

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Four Phases

© Branding Recipe

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Phase I. Grooming

This phase will walk you through 

what Branding & Brand Management are, and how those will be applied.

Step I

  • ​Definition of Branding and Brand Management

  • Difference among PR, Marketing and Branding

  • Difference between Branding and Operation

  • Relationship between Branding and Operation

  • Storytelling and Branding

  • Localization and internalization of brands

  • Importance of consumer perception & behavior in Branding

  • Tools for Marketing and Branding strategy

Step II

  • Brand Equity

  • Branding Architecture

  • Building an image of Corporate Social Responsibility

  • Branding and Ethics

  • Internet and Social Media Branding

  • Graphic design in Branding

  • Written and Visual contents for Storytelling

  • Case studies

 

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Phase II. Branding

Private Consulting Sessions covering Review, Planning, Execution and Repeat.

Review

  • Past & Current Business Plan & Financial Report Review​ 

  • Investor Relations

  • Organization Structure

  • Market Intelligence

  • Competitors

  • USP (Unique Selling Points)

  • Price Comparison

  • Review of Mission and Vision

  • CEO & Entrepreneur's own Storytelling

  • Business & Marketing Strategies

  • Review of Operations

Application

  • Brand Foundation: Purpose, Mission & Vision, Core Value and Stories

  • Brand Strategies: Persona, Attributes, Tone of Voice, Core Message, Positioning, Competitor Overview, Brand Differentiator, Ideal Client Persona, Client Needs & Wants, Content Strategy

  • Brand Identity: Name, Mood Board, Design Direction, Logo Design, Alternative Logos & Marks, Color Palettes, Brand Typefaces, Imagery Guidelines, Brand Style Guide

  • Time & Space Management & Execution: Purchasing Plan & Execution, Production Plan & Execution, Quality Check, Management & Review

 

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Phase III. Brand Management

Private Consulting Sessions covering Review, Planning, Execution and Repeat.

Review  |  Continued from Phase II

  • Past & Current Business Plan & Financial Report Review​ 

  • Investor Relations

  • Organization Structure

  • Market Intelligence

  • Competitors

  • USP (Unique Selling Points)

  • Price Comparison

  • Review of Mission and Vision

  • CEO & Entrepreneur's own Storytelling

  • Business & Marketing Strategies

  • Review of Operations

Application

  • Yearly, Quarterly, Monthly, Weekly and Daily decision-making and approval process

  • Employee Relations & Recruitment | HR

  • Operational Templates (Internal & External / Online & Offline) - Making, Approval & Review

  • Marketing Templates (Internal & External / Online & Offline) - Making, Approval & Review

  • Business Strategies & Plan​​

  • Investor Strategies, Action Plan, Material Preparation & Presentation

  • Marketing Strategies & Plan

  • Design Thinking | Innovation

  • Action & Focus Plans

  • Management Team Training | Material Preparation & Execution

  • Operations Team Training | Material Preparation & Execution

 

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Phase IV. Extra (Optional)

 

There is some common ground found in Four Pillars of Destiny (Saju | Bazi), Qi Men Dun Jia, Astrology, Tarot, Energy Therapy, Feng Shui, Electional Astrology, Meditation, Reiki, Palmistry, Physiognomy, Ayurveda, Oriental Medicine, Alternative Medicine, Acupuncture, Aromatherapy, The Art of War, Ayahuasca, Yoga, Hypnotherapy, Psychology, Law of Attraction, Myers-Briggs Type Indicator, Personality Studies & many different religions. 

Ancient wisdom learned from those can reveal an illuminating blueprint and road map for our business, health, relationships and life. These classes will show how it can help us utilize divine timing to our advantage and how it can empower us to take charge of our life.

Basic | 6 hours

  • Basic learning on ancient wisdom

  • Common ground in Asian and Western methods

  • Read different charts including your own.

  • Download and utilize different Apps

  • 4 pillars & 8 characters and the hidden parts

  • 10-year cycle

  • Sexagenary cycle | years, months, days & hours

  • Yin and Yang

  • Time and Space

  • 5 Elements - wood, fire, earth, metal & water | 木火土金水

  • 5 Phases and its different applications in our lives - 4 seasons, 4 directions etc.

Advanced | 6 hours

  • Understand and compare different charts

  • 10 Heavenly (Celestial) Stems | 甲乙丙丁戊己庚辛壬癸 (jiǎ, yǐ, bǐng, dīng, wù, jǐ, gēng, xīn, rén, guǐ)

  • 12 Earthly (Terrestrial) Branches | 子丑寅卯辰巳午未申酉戌亥(zǐ, chǒu, yín, mǎo, chén, sì, wǔ, wèi, shēn, yǒu, xū, hài)

  • 60-year calendrical cycle

  • Cycle of 60 days

  • 10 gods | FR (Friends), RW (Rob Wealth), EG (Eating God), HO (Hurting Officer), DW (Direct Wealth), IW (Indirect Wealth), DO (Direct Officer), 7K (Seven Killing), DR (Director Resource), IR (Indirect Resource)

Schedule our first meeting via